What is in a name? : evoking associations in cultural tourism marketing of Persia and Iran
This research aims to investigate how destination images relating to Iran are formed pre-visit and (in most cases) reconfigured post-visit by British cultural tourists. In particular it explores how a range of different discourses of Iran/Persia are (re )produced by the British media, Iranian touris...
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Glasgow Caledonian University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658612 |