Investigating the effects of plain tobacco packaging on visual attention and behaviour
Rationale. Plain (or standardised) packaging would mean standardising the size, shape and colour of cigarette packs, removing all branding, leaving only the brand name in a standard font and location. In what have been predominantly qualitative studies, prior research has shown that plain packaging...
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University of Bristol
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658636 |