Packaging development in an ageing society : a case study approach in the United Kingdom fast-moving consumer goods industry
There is a growing body of research demonstrating the effects of age-related changes on product usability and the value derived from consumption experiences. In particular, difficulties with packaging have been identified as a source of dissatisfaction and a key barrier to older people maintaining t...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Portsmouth
2014
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658655 |