A study of undergraduate students' reported commitment within higher education and the impact of that commitment on intentions to emit word-of-mouth communication
This work brings a relational perspective to the analysis of student experience. The study examines two important aspects of the relational paradigm, commitment and word-of mouth communication (Morgan and Hunt, 1994; Fullerton, 2011). Deploying a quantitative methodology to data derived from undergr...
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University of Southampton
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.664755 |