Revenue management in for-profit higher education
Higher education is influenced by social, cultural, economic and academic drivers (Knight, 2004). According to Marginson (2003) education is moving in the direction of marketization and is also becoming more profit-driven. Researching for-profit higher education, Fried and Hill (2009:37) state that...
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University of Surrey
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.665501 |