A conceptual perspective of the brand promise in English universities
The thesis considers the multiple perspectives of the brand and evaluates their relevance for the development of university brand promises. It finds that contrary to existing published presumptions, there is considerable potential for the application of branding within the university context. Qualit...
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Bucks New University
2014
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.665835 |