Public relations practice in the Kingdom of Saudi Arabia and the United Arab Emirates : western theory, local culture
In the last two decades public relations has developed and expanded in some parts of the Arab Middle East much more than in others. The most likely reason for this is the differences in the political and socio-economic environment (Sunil, 2004). The Kingdom of Saudi Arabia (KSA) and the United Arab...
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University of West London
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667684 |