Marks and Spencer and the social history of food c. 1950-1980, with particular reference to the relationship between consumer behaviour and retailing strategies
This thesis uses a detailed study of the relationship between the retailing strategies of Marks and Spencer and consumer behaviour to examine wider changes in the history of food retail and consumption in Britain between 1950 and 1980. Using material from the Marks and Spencer company archive, it si...
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University of Leeds
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.668757 |