Once upon a consumer : co-creating personalised and unique retail experience through life story swapping
Consumers are identity seekers and makers, and also they are storytellers and help seekers. This research develops a consumer-centric perspective to investigate the vocal performance aspect of the consumers’ retail experiences, by focusing on how customers narrate and exchange their life stories wit...
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University of Bath
2013
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.669021 |