Opening up the fuzzy front-end phase of service innovation
The “fuzzy front-end” (FFE) of innovation begins when an opportunity is first considered worthy of further ideation, exploration, and assessment and ends when a firm decides to invest in or to terminate the idea (Khurana & Rosenthal, 1998). Since such an early phase is often characterised as bei...
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University of Hull
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.676688 |