The fast food consumption experiences and identity construction of British Muslims : a phenomenological study
Engaging with new literature on Islamic Marketing as well as general theoretical work in consumer research, this study, adopting an approach modelled on Consumer Culture Theory (CCT), explores the dynamics of fast food consumption and identity construction of British Muslim consumers. The focus revo...
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University of Leicester
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.677429 |