Investigating the factors affecting business-to-consumer e-commerce adoption in Egypt
Through the application of the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, this study investigates the key factors affecting the adoption of business-to-consumer (B2C) e-commerce in Egypt. This study has adopted a quantitative methodology to answer the research questi...
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University of Salford
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.678040 |