The use of trend forecasting in the product development process
Fashion trend forecasting is often personnel and company dependant and is more likely to be influenced by intuition and personal inspiration. Trend forecasting had been regarded as a driving force of the fashion industry in determining the new fashion trends in fabric, colour and style. There is a d...
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Manchester Metropolitan University
2015
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Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680220 |