An internet hotel accomodation business strategy based on online consumers' behaviour, thoughts and emotions
The purpose of this research was to present a straightforward and achievable online strategy in the form of a structured conceptual framework for hotel accommodation providers and practitioners that was extensive and holistic yet easy to understand and achievable. The basis of this framework was ach...
| Main Author: | |
|---|---|
| Published: |
University of Bolton
2015
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.681169 |