An exploration of user intention and behaviour in the context of the economic development of technology-supported online social networks
Technology-supported online social networks have grown dramatically in recent years. Limited success has been achieved in economically developing them so that users make purchases through them. However these are largely ineffective as they are based on ‘targeting’ users with advertising in an attemp...
| Main Author: | |
|---|---|
| Published: |
Nottingham Trent University
2015
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.684899 |