The impact of design for consumers in the food and beverage industry : design value and measurement
How can one justify the investment in design? By considering the relatively frequent modifications of design aspects in the service industry, the significance of justifying design investment should be addressed. In order to be a successful service business, it is critical to manage the design resour...
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University of Leeds
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.686474 |