Exploring the role the brand plays in the choice of charity by UK volunteers
Charities need to understand why volunteers choose one brand rather than another in order to attract more volunteers to their organisation. There has been considerable academic interest in understanding why people volunteer generally. However, this research explores the more specific question of why...
| Main Author: | |
|---|---|
| Published: |
University of Reading
2016
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.686964 |