Environmental socialisation of adolescents and its impact on their influence on environmental reverse socialisation of parents : the Indian context

Children as influencer in family decision making have widely been acknowledged in consumer research. In today's world environmental concerns are taking centre stage in different discourses including consumer behaviour, in which children have been recognised by policy makers as potential influen...

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Bibliographic Details
Main Author: Singh, Pallavi
Other Authors: Oates, Caroline ; Sahadev, Sunil ; Alevizou, Panayiota
Published: University of Sheffield 2016
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.690164