Luxury retail brands and their consumers in emerging markets : developing mobile marketing and sustaining the brand value
Understanding an individual’s self-interests remains a challenging task for consumer marketing because brands have no direct access to individual’s inner mind in order to satisfy his or her consumption-related wants, needs and expectations. In the case of luxury brands, customer service experts only...
Main Author: | Lee, Larry W. K. |
---|---|
Published: |
Durham University
2016
|
Subjects: | |
Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.693508 |
Similar Items
-
Aspirational marketing: uncovering the relationships between aspirations and luxury brand preference
by: Truong, Yann
Published: (2008) -
Branding and the creation of value : an exploration of artistic careers in the visual arts market
by: Preece, Chloe
Published: (2012) -
The impact of the visual merchandise display on consumer purchases of luxury brands : the moderating role of cultural capital
by: Logkizidou, Maria
Published: (2016) -
An empirical assessment of the impact of brand trust on consumers' repurchase intention of national dairy products in China : a brand and consumer relationship perspective
by: Zhang, Shijie
Published: (2014) -
Factors affecting the performance of branded apparel retailers under private equity ownership
by: Turner, Edward
Published: (2016)