Decoy effects in brand positioning
Marketing academics and practitioners consider brand positioning to be a key element of modern marketing management, branding, and strategy, given today's increasingly competitive marketplace. By way of its position, an offering seeks to take possession of a unique place in the minds of the tar...
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Kingston University
2015
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Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695848 |