Decoy effects in brand positioning

Marketing academics and practitioners consider brand positioning to be a key element of modern marketing management, branding, and strategy, given today's increasingly competitive marketplace. By way of its position, an offering seeks to take possession of a unique place in the minds of the tar...

Full description

Bibliographic Details
Main Author: Boatswain, Marvyn L.
Other Authors: Hand, Chris ; Ledden, Lesley ; Kalafatis, Stavros P.
Published: Kingston University 2015
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695848

Similar Items