Decoy effects in brand positioning
Marketing academics and practitioners consider brand positioning to be a key element of modern marketing management, branding, and strategy, given today's increasingly competitive marketplace. By way of its position, an offering seeks to take possession of a unique place in the minds of the tar...
Main Author: | Boatswain, Marvyn L. |
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Other Authors: | Hand, Chris ; Ledden, Lesley ; Kalafatis, Stavros P. |
Published: |
Kingston University
2015
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Subjects: | |
Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695848 |
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