Emotions and other related issues affecting purchase
The purpose of this research was to assess the effects of Emotion and related issues: Cognition and the Subjective Norm on Purchase, and whether the Degree of Chineseness affects Emotion, Cognition and the Subjective Norm. An attempt was made to test a proposed model incorporating the above concepts...
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University of Leicester
1998
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.696544 |