Merging the cultures of health professionals, programme and drama production in the development of a health communication strategy : an ethnographic account of a case-study conducted in BBC local radio
The initial part of this thesis is an exploration of the effectiveness of health education campaigns that utilise the mass media. Research evidence is drawn from the traditions of media effects, audience reception and health campaign development which has qualified the author's understanding of...
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University of Leicester
2000
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.696845 |