Evaluating the significance and determinants of relationship marketing strategies within the former NHS internal market : a comparative analysis of NHS trust and district health authority perspectives in England
This thesis evaluates the extent to which relationship marketing (RM) strategies were prevalent within the former NHS Internal Market and the determinants of such strategies. The research achieves its aims through the analysis of a postal survey of NHS Trust hospitals and District Health Authorities...
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University of Leicester
2000
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.696888 |