Influence of internal communication on employees' brand outcomes
Internal branding studies indicate that organizations are pointing to effective internal communication as an influential factor in business success in ensuring the delivery of the brand promise by their employees, particularly the customer-interface employees. Internal communication satisfaction mak...
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University of Salford
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698162 |