Determining the value of decisions : evolutionary perspectives on risk and motivation

In the decision sciences, we often speak of the value of a choice. This concept of value raises normative (how should we value options?) and descriptive (how do we value options?) questions, both of which can be separated into further levels of analysis. Behaviour under risk and uncertainty is argua...

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Bibliographic Details
Main Author: Mallpress, Dave E. W.
Published: University of Bristol 2015
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.702112