Best practice in adapting logo marks from Latin to non-Latin scripts : a case study in the Arabic market
Throughout the past few decades, global brands with strong visual identities have been entering the Arabic market. From the start, the Arabic language was integrated into packaging, signage and advertisements in an unstructured style. Today, some regulations require the translation of brand names an...
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Anglia Ruskin University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.704564 |