Understanding the concept of celebrity capital through an empirical study of the role of celebrity political endorsements in 2008 and 2012 Ghana election campaigns
Research on political marketing in Africa in general and Ghana in particular has focused little attention on the use of celebrity political endorsement in election campaigns. At the same time, prior research on the use of celebrity political endorsements in election campaigns has predominantly focus...
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University of Leicester
2017
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.706112 |