Theorising management accounting practices and service quality : the case of Malaysian health tourism hospital destinations

Private hospitals in Malaysia are now extending their healthcare services to cater for patients travelling from the global market. These organisations are aggressively gearing themselves up to deliver quality services and to demonstrate quality assurance on their services. Hence, service quality str...

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Bibliographic Details
Main Author: Hung, Woan Ting
Published: University of Nottingham 2017
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.706392