The role of social media in cultural relations : an analysis of whether the British Council's social media strategy coheres with the organisation's core purpose
In 2010, in response to the announcement that the UK Foreign and Commonwealth Office (FCO) would be reducing the annual grant given to the British Council, the organisation announced it would increase its virtual presence. This thesis examines the organisation’s new social media strategy and evaluat...
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University of Westminster
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.707448 |