Evolving dynamic marketing capability (DMC) and its role on export performance : an empirical study on export-oriented organizations in Bangladesh
This study draws on the resource-based, knowledge-based, complementary and dynamic marketing capability theories in order to understand the internal dimensions of dynamic marketing capability (DMC) as well as the applicability of DMC in the exporting process. Specifically, this thesis investigates t...
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University of East Anglia
2017
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.709789 |