Enhancing the social ecological framework : a social marketing solution
Purpose – Social marketing has been criticised for mainly focusing on the individual and not the wider environmental impacts. Collins, Tapp and Pressley (2010) began the process of tackling this issue by introducing the Social Ecological Framework (SEF). The SEF is based on Bronfenbrenner’s (1977) E...
| Main Author: | |
|---|---|
| Published: |
University of Hull
2016
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.712786 |