The effect of creative execution in advertising on purchasing intentions
This research investigates new creative executions in advertising. The researcher examines the difference between non-branded ads (ads with no logo), branded ads (ads which show the product’s logo) and degraded Ads (ads which where degraded by pixelation) within the major dimensions of creativity, w...
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University of Leeds
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714259 |