Business-to-Business (B2B) media in UK : a mixed methods study using product variables to assess the impacts of social media on product strategies
Business-to-business (B2B) media, which used to be known as the trade press, has occupied one of the blind spots of media research. Digitisation has helped transforming B2B media from their old profile of trade magazines into a dynamic media sector producing multiple publishing and off-line products...
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University of Westminster
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.715011 |