Corporate social responsibility and brand value in luxury

With a combined annual revenue of approximately $250 billion dollars, the luxury industry is highly significant, from a financial and commercial point of view. Within luxury, an area that is becoming increasingly important due to the visibility of this industry is Corporate Social Responsibility (CS...

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Bibliographic Details
Main Author: Bravo González, Ramón
Published: University of Glasgow 2017
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.716889