Developing an understanding of storytelling at the design pitch : relating approach to impact
This research study builds an understanding of the relationship between storytelling approaches and their impacts at a design pitch, where concepts are presented to external clients. Storytelling is an integral part of design, with evidence of storytelling techniques found throughout the design proc...
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Northumbria University
2014
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.719390 |