Promotional approaches to undergraduate recruitment for marginalised courses and marginalised students
This research challenges the norms of undergraduate recruitment promotion practice responding to political, economic, social and technological drivers in a competitive environment. The practical problem is defined from a marketing practitioner standpoint working with core approaches which do not rep...
| Main Author: | |
|---|---|
| Published: |
University of Nottingham
2017
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.719659 |