The effect of telepresence and anthropomorphic attributes on consumers' comprehension of RNPs : a study on consumer innovativeness and anthropomorphism (measurement and application)
The advancement of technology imposes an inevitable pressure on companies to introduce new products and services into the marketplace, to stay competitive or survive. One product category that is growing increasingly within the marketplace is Really New Products (RNPs), which refers to very innovati...
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University of Southampton
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720153 |