Adoption and acceptance of mobile commerce in Saudi Arabia : the case of e-ticketing in the airline industry
Mobile technology has influenced business strategies over recent years and the increasing penetration of mobile devices and related solutions such as mobile commerce has revolutionised consumer organisations. Saudi Arabia with its high mobile penetration has the potential for higher usage of mobile...
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University of Brighton
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.720807 |