Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms
This study explores the managerial perception regarding the influence of CSR on corporate branding in the Indian agribusiness context. This thesis relies on CSR theories and brand management models and follows a qualitative case methodology. The study contributes to existing knowledge by focusing on...
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University of Central Lancashire
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.721754 |