Product portfolio management for the UK motor insurance industry : a study in game theory perspective

Product Portfolio Management is a complex strategy development process with mechanisms for evaluating market dynamics and competition; however none provide the managerial insight into competitive response required to stay one step ahead in the market. This research uses Game Theory as a tool to tack...

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Bibliographic Details
Main Author: Gunnels Porter, Sarah
Published: University of Warwick 2016
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723105