Product portfolio management for the UK motor insurance industry : a study in game theory perspective
Product Portfolio Management is a complex strategy development process with mechanisms for evaluating market dynamics and competition; however none provide the managerial insight into competitive response required to stay one step ahead in the market. This research uses Game Theory as a tool to tack...
Main Author: | Gunnels Porter, Sarah |
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Published: |
University of Warwick
2016
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Subjects: | |
Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723105 |
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