Investigating client in their relationships with advertising

This study examines how characteristics of performance, relationship investments, general beliefs about relationships and conditions about the internal and external environment are associated with client tolerance toward their experiences in client-advertising agency relationships (CAR), particularl...

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Bibliographic Details
Main Author: Davies, Mark Alexander Phillip
Other Authors: Mitchell, Paul
Published: University of Leeds 2002
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723988