Investigating client in their relationships with advertising
This study examines how characteristics of performance, relationship investments, general beliefs about relationships and conditions about the internal and external environment are associated with client tolerance toward their experiences in client-advertising agency relationships (CAR), particularl...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Leeds
2002
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723988 |