Subconscious marketing techniques : the implications for consumer regulations and the marketing profession
The compromise of defending, advancing and embracing new opportunities in marketing communications creativity and new knowledge from neuromarketing, whilst maintaining integrity in law and protecting consumers is a challenging equilibrium. The fine line between leading and misleading consumers is in...
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Cardiff Metropolitan University
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.725097 |