Applying survival analysis to investigate mobile retail applications from a customer perceived value perspective
The purpose of this thesis is to analyse consumer decision-making processes on mobile service channels from both behavioural and perceptive perspectives on time dimension. With mobile channel becoming one of the major service channels, electronic retailers must ensure that their mobile retail applic...
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Nottingham Trent University
2017
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.728853 |