Overcoming the performance liability of environmentally friendly products : an examination of subtle signals and green attribute optionality
With the ever-growing threat posed by climate change in the minds of the world’s population, consumers are being asked to alter their consumption behavior, in the hope that such a change may help address current and future climate challenges. Thus, conventional wisdom would suggest that firms should...
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University of Leeds
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.729440 |