The identification of innovation opportunities by search engine optimisation agencies : small firm cases in a UK cluster
The aim of this thesis is to further knowledge of how digital marketing agencies identify opportunities for innovation. Being innovative within digital marketing is an issue faced by many of the small digital marketing agencies. Recent research that has been carried out on SME innovation has focused...
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University of Brighton
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.732189 |