The role of destination image and personality in co-branding of Baltic region tourism destinations : a case of Germany as a source market
Marketing and branding are inseparably linked, since the ultimate goal of marketing is to establish a brand in the mind of the consumer (Ries & Ries, 2002). Branding can be considered as one of the most meaningful and important aims and objectives of marketing (Cai, 2002). Interest in brand part...
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Manchester Metropolitan University
2014
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.734293 |