Product returns in a digital era : the role of multidimensional cognitive dissonance, regret, and buying context in the post-purchase appraisal process
The retailing industry is battling a behemoth – the escalating problem of product returns. The problem is of a graver import for e-tailers. However, the underlying cognitive and affective appraisal process that leads to product returns in case of online purchase still remains unclear. The liberal pr...
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Durham University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738594 |